Creative Creatures is a light guide to the 11 most common creative roles- highlighting their overall strengths, mobile-first superpowers and creative partnership possibilities. The goal of the resource is to help performance and media agencies better understand how creative teams operate, so they can elevate their assets on our platforms and build better, more impactful mobile-first work.

I designed, and animated these cast of characters to visualize their role in our creative playbook to help agencies and advertisers better understand who they need to assemble the perfect team.